Web analytics data loss

2015FEB07 The most essential thing to remember with web analytics is that confidence in the data used to generate metrics must be very high, data accuracy matters. Verify and solve data loss!

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The 1440 kind of visitors

2015JAN21 Non-human traffic is an increasing plague for internet web sites causing continuous inflation in the metrics of any web analytics reporting. Detect and manage them!

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Cross device tracking unique user browsers

2014DEC01 The term "unique browsers" can and is often quite misleading, especially for web sites with users utilizing multiple devices every day in multiple visits. Deduplicate cookies!

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Check your SERP position in Google

2014NOV24 The SERP position (i.e. search engine result page position) is still floating out there, and is possible to capture without using a SERP position checker tool.

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Viewport studie

2014SEP27 Viewport metoden förekommer i viss mätkod och man bör undvika den om man inte vill drabbas av ett uppenbart logiskt fel i mätkoden vid identifiering av mobilaenheter.

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Horisontell eller vertikal sidvisning

2014SEP23 Snedvridna och felaktiga mätningar av sidvisningar i mobila enheter sker på grund av logiska fel i mätkoden. Testa själv med "Check my viewport"!

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Paywall tracking and analysis

2014SEP07 Paywalls are an interesting phenomenon to study from a web analytical standpoint. Crucial is understanding the tradeoff in threshold levels vs the optimal setting.

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