2015NOV01 The Google Panda 4.2 update reduced SERP position data to record low levels impacting SERP analytics.
2015OCT19 Dark social is less about the capability of web analytics programs and more about lack of analyst skills.
2015OCT02 Counting the number of unique values of parameters provides a different view on traffic volumes, and is the key to getting data on binge usage!
2015JUL10 Cookie blocking causes fallback values to be used in order to achieve a limited uniqueness. This has pitfalls, monitor and address the fallback impact on unique browser count.
2015MAR16 Adblock detection is challenging at best for many website owners, it is an increasing black hole into which page view inventory vanishes. Sort out the adblock impact!
2015FEB07 The most essential thing to remember with web analytics is that confidence in the data used to generate metrics must be very high, data accuracy matters. Verify and solve data loss!
2015JAN21 Non-human traffic is an increasing plague for internet web sites causing continuous inflation in the metrics of any web analytics reporting. Detect and manage them!