About this website

This website is published by Fulton Yancy with focus on web analytics but also anything associated to internet technology. As the domain implicates it is a Swedish website despite the mix of content in both Swedish and English. As a rule of thumb the content in Swedish covers topics of a more local interest or is simply just very old content.


Send an email to fultonye-post adresshotmail.com in case you need to contact me, however due to sporadic use better yet let us connect on LinkedIn:

Visit my profile page on LinkedIn

Note that just sending the default message will have required us to have actually met IRL for me to connect. I.e. add some of your own words why you'd like to connect.


Having run a BBS back in the 90's my first touch on analytics was when I built a log analyzer in Turbo Pascal, very likely the time when an spark of interest in traffic data analysis was ignited. Things did however really take off when I found a box of WebTrends software in a shelf at a company I was working for back in 1996, from there it's been pretty much web analytics and other analytical software I've worked with since.

Over the years since I've worked for a number of vendors in the web analytics market of which very few are still around given the consolidation waves that have passed over the recent years:

Visual Sciences

As of August 2017 my new work home is Avaus Marketing Innovations AB where I will work with all things analytics.


All opinions are mine except where stated otherwise, and do in no implied or misunderstood way reflect that of any employer present or past. Snippets of text or snapshots from other sites might exist, credit / links to the original source where found is always my intention to provide.

Should I ever miss credits where credits are due, sending me an email will sort that out right away.