The imponderable cookie question

2016MAR21 The question of how long a cookie lives is imponderable due to multiple dependencies and data quality. The answer is in the retention rate of newly created cookies!

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Weekly unique browsers

2016JAN28 Any reporting on total unique browsers faces multiple challenges, one of them is ensuring a far more accurate and reliable unique browser count!

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Housebreaking Flash

2015DEC30 The cooling fans of laptops seem hell bent on sounding like a helicopter every time a Flash infested site is visited. Housebreak Flash for silence!

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Article blimp tail

2015DEC18 The typical article on a news site has the bulk volume of page views around the first 48 hours of being published, blimp articles grow instead over time!

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Sökmotorer

2015DEC06 Att byta sökmotor innebär i realiteten att byta från Google. Här är en lista med 100 andra sökmotorer!

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Google Panda impact on SERP analytics

2015NOV01 The Google Panda 4.2 update reduced SERP position data to record low levels impacting SERP analytics.

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Beyond dark social

2015OCT19 Dark social is less about the capability of web analytics programs and more about lack of analyst skills.

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Binge viewing and reading

2015OCT02 Counting the number of unique values of parameters provides a different view on traffic volumes, and is the key to getting data on binge usage!

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The unique browser fallback issue

2015JUL10 Cookie blocking causes fallback values to be used in order to achieve a limited uniqueness. This has pitfalls, monitor and address the fallback impact on unique browser count.

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Sorting out the adblock impact

2015MAR16 Adblock detection is challenging at best for many website owners, it is an increasing black hole into which page view inventory vanishes. Sort out the adblock impact!

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Web analytics data loss

2015FEB07 The most essential thing to remember with web analytics is that confidence in the data used to generate metrics must be very high, data accuracy matters. Verify and solve data loss!

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The 1440 kind of visitors

2015JAN21 Non-human traffic is an increasing plague for internet web sites causing continuous inflation in the metrics of any web analytics reporting. Detect and manage them!

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