The unique browser fallback issue

2015JUL10 Cookie blocking causes fallback values to be used in order to achieve a limited uniqueness. This has pitfalls, monitor and address the fallback impact on unique browser count.

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Sorting out the adblock impact

2015MAR16 Adblock detection is challenging at best for many website owners, it is an increasing black hole into which page view inventory vanishes. Sort out the adblock impact!

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Web analytics data loss

2015FEB07 The most essential thing to remember with web analytics is that confidence in the data used to generate metrics must be very high, data accuracy matters. Verify and solve data loss!

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The 1440 kind of visitors

2015JAN21 Non-human traffic is an increasing plague for internet web sites causing continuous inflation in the metrics of any web analytics reporting. Detect and manage them!

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