Alexa web analytics rank

The phrase "Alexa is a very powerful tool used to rank web site traffic" puts a smile on the face of anyone knowledgeable in web analytics.

Toolbar generated web analytics

Impressive or incorrect visitor increase?Alexa is a solid web analytics example of the science of producing unreliable facts from reliable figures. Alexa gets the data used in the "analysis and rank calculations" it performs from the Alexa toolbar that active in browsers track the web pages visited.

Traffic rank on Alexa is calculated on three months of aggregated historical traffic data from all of the Alexa Toolbar users, the rank is based on a mix of page views and unique users. That in itself should make it possible to do a simple calculation based on these 2 metrics and the time aspect.

Massive reach percentage increase

A quick peak on the current Alexa traffic stats of this web site shows that this site ranks very poorly, not very surprising when considering the number of Alexa toolbar equipped visitors that have visited the past year. The unique Alexa visitors in volume over previous years have never been that many, but the exciting increase the past 3 months (as seen in picture to the left) seems to indicate a rather massive change.

300% increase over the past 3 months is impressive, but a quick reality check puts things into perspective! The last 3 months only a single (1) Alexa visitor shows up in the data, and in the previous 3 months there was also just a single Alexa visitor.

Getting a 300% increase over the 3 months requires some seriously messed up calculations to build web analytical statistics like this based on just one (1) visitor. A quote by Albert Einstein seems appropriate:

As far as the laws of mathematics refer to reality, they are not certain; and as far as they are certain, they do not refer to reality.

Given that the only way is up, one objective is to see how quickly the web site rank can be improved. At a current rank of 3,982,480 of who knows how many, a short cut is to simply link to Alexa and wait. The Alexa Traffic Rank item to below is linked using that function, so click on it to see what the current rank is.

As is always the case with numbers that are too good to be true, a sanity check can sort things out. And it can be said again, statistical numbers from Alexa will with a low numbers of Alexa visitors as the base of the calculation always be a "bit" incorrect. Using it as a source of information should be avioded, it is more of a source of amusement.

External link:

Alexa - Find Website Traffic, Statistics, and Analytics