HTTPS boosts serp rank

As the web closes in on July 2018, when Chrome starts to mark HTTP sites as not secure, a shift to HTTPS brings benefits of boosting SERP rank.

SERP rank

SERP analytics boost

The SERP status over the past few months of activating HTTPS on this site provides a clear message of SERP improvement.

Using the Google Search Console as the easiest SERP position checker available it shows that, at least for now, the shift to HTTPS can for a site provide an easy optimization of SERP rank.

With the same content a quite old page jumped in rank, and with hosting services providing free certificates and easy activation going HTTPS is a no brainer.

As an example Let's Encrypt offers free certificates which provides an easy path forward.

External links:

Let’s Encrypt (a free, automated, and open Certificate Authority)
Google’s Chrome browser will mark non-HTTPS sites as "not secure" from July 2018